Helping Companies Sell Smarter & Scale Faster
25+ years and 250 companies scaled through smarter sales strategy, coaching, and team building
Hey, I’m Simon
I’ve spent over 25 years helping startups, scaleups, and global brands sharpen their sales strategy and grow revenue. Along the way, I built two tech startups in the recruitment and edtech spaces, leading both from zero to exit. I’ve advised more than 250 companies and worked hands-on with founders, sales leaders, and teams across industries.
My approach is practical and personal — no generic theory, just strategies that work in the real world. Whether I’m guiding a go-to-market plan, running a workshop, or coaching one-on-one, I focus on delivering measurable results you can see in your pipeline.
Trusted by industry leaders
Services
GTM Strategy Consulting
From lead generation to closed-won, I help build a GTM engine that delivers. I define your Ideal Customer Profile, sharpen messaging, set winning pricing, and create scalable pipelines. I work hands-on to review sales demos, refine deal strategies, and apply the right tactics to close deals.
Positioning & pricing strategy
Messaging, outreach & pipeline design
Sales process & deal closing optimisation
One-on-one mentoring for founders & leaders
Selling Smarter™ Workshops
I deliver interactive sales training that sharpens your pitch, overcomes objections, and closes more deals. Every workshop is tailored to your product and market, combining practical frameworks, roleplays and, where relevant , Lumina Sales psychometric assessments.
For teams of all sizes
Online programmes for individuals
Practical frameworks & roleplays
Follow-up coaching for ongoing support
Hiring Sales Teams
We find, assess, and onboard top-performers — from SDRs to VPs — so you can hire with confidence. Our process blends market insight, real-world skills testing, and interview design to secure the right fit. Our process ensures each new hire ramps quickly and delivers results.
Define your needs & ideal profile
Source & screen top candidates
Run interview roleplays & skills tests
Ensure hiring success & team fit
What our clients say
Ready to Sell Smarter?
Tell us what you need — strategy, training, or sales talent — and let’s talk.