It all started with a question:
“How can we sell smarter?”
“For 25 years I’ve been advising and helping founders, sales teams, and investors turn conversations into clients, and ideas into revenue.”
From Suits to Sales Strategy
I learned sales the old-fashioned way — while tailoring suits. Success came from listening, understanding the fit, and knowing when to close.
That lesson stayed with me as I moved from tailoring to startups, and later into advising global companies. “Selling Smarter” became more than a phrase. It became my approach: simple, practical, and always focused on results.
Over the past 25 years, I’ve worked hands-on with founders, investors, and sales teams across industries. I’ve built two tech startups — one in recruitment and one in edtech — and led both from zero to exit.
Through Pipe Global, I’ve advised more than 250 companies, helping them sharpen their go-to-market strategy, train their teams, and scale revenue in repeatable ways.
Whether in a workshop, a strategy session, or one-on-one coaching, my goal is always the same: to help ambitious teams turn conversations into clients and ideas into measurable growth.
From Startup to Sales Strategy
Selling smarter is about more than closing deals. It’s about building the right strategy, developing the right people, and creating a process that makes growth repeatable.
That’s why my work focuses on three essentials:
Processes: Designing GTM strategies that boost sales.
Performance: Equipping sales teams with the skills, knowledge, and tools to excel.
People: Recruiting and developing top sales talent to scale faster.
Every engagement is tailored, practical, and grounded in real-world experience.
What I Believe & How We Deliver
Every company faces different goals, markets, and challenges. That’s why the smartest way to grow isn’t theory — it’s execution.
When we work together, you’ll get strategies that fit your business, hands-on guidance for your teams, and a clear path to measurable results.
Making Strategy Work in the Real World
Let’s Talk About Your Next Move
I’ve spent 25 years helping leaders sharpen their sales strategies. Now, I’d like to hear about your goals — and show you how to get there faster.