Helping Companies Sell Smarter & Scale Faster

25+ years and 250 companies scaled through smarter sales strategy, coaching, and team building

Hey, I’m Simon

I’ve spent over 25 years helping startups, scaleups, and global brands sharpen their sales strategy and grow revenue. Along the way, I built two tech startups in the recruitment and edtech spaces, leading both from zero to exit. I’ve advised more than 250 companies and worked hands-on with founders, sales leaders, and teams across industries.

My approach is practical and personal — no generic theory, just strategies that work in the real world. Whether I’m guiding a go-to-market plan, running a workshop, or coaching one-on-one, I focus on delivering measurable results you can see in your pipeline.

Trusted by industry leaders

Services

GTM Strategy Consulting

From lead generation to closed-won, I help build a GTM engine that delivers. I define your Ideal Customer Profile, sharpen messaging, set winning pricing, and create scalable pipelines. I work hands-on to review sales demos, refine deal strategies, and apply the right tactics to close deals.

  • Positioning & pricing strategy

  • Messaging, outreach & pipeline design

  • Sales process & deal closing optimisation

  • One-on-one mentoring for founders & leaders

Selling Smarter™ Workshops

I deliver interactive sales training that sharpens your pitch, overcomes objections, and closes more deals. Every workshop is tailored to your product and market, combining practical frameworks, roleplays and, where relevant , Lumina Sales psychometric assessments.

  • For teams of all sizes

  • Online programmes for individuals

  • Practical frameworks & roleplays

  • Follow-up coaching for ongoing support

Hiring Sales Teams

We find, assess, and onboard top-performers — from SDRs to VPs — so you can hire with confidence. Our process blends market insight, real-world skills testing, and interview design to secure the right fit. Our process ensures each new hire ramps quickly and delivers results.

  • Define your needs & ideal profile

  • Source & screen top candidates

  • Run interview roleplays & skills tests

  • Ensure hiring success & team fit

What our clients say

Ready to Sell Smarter?

Tell us what you need — strategy, training, or sales talent — and let’s talk.